Adidas and NIKE are all over the place with fierce, flashy work for the World Cup, but the real, sincere pieces are coming out of PUMA. As a major sponsor for many African teams, they captured what the game is about. You've probably seen their phenomenal, Gnarls Barkley-esque tv commercial, but its their work with decadent, classic New York artist Kehinde Wiley that is doing my head in. I remember seeing Wiley's work in the Art Issue of Vanity Fair years ago and I have been a fan ever since. I just had to buy his laces for PUMA, of course.
And wouldn't it be awesome if an African team made it to the finals?